SAME FLIER, SAME WEBPAGE
When you are running a flier campaign and your website looks
the same as your market mail out fliers, you increase the chances of
creating an instant connection with your website visitor. Because your
visitor knows that they are in the right place, and from here they feel
as though though they should be able to gather information and quickly
and easily make an informed decision. This is why this is how to run a
flier campaign, it is far superior to traditional dump and pray, flier
campaigns.
MATCHING AND MIRRORING
When you Match and Mirror a person on a real life situation,
this is referred to as Nero Linguistic Programming, a similar effect
holds true when you are marketing online or offline. When running an ad
campaign that your target market can relate to very quickly, you simply
stand a better chance at having them engage with what it is that you
have to offer. It all starts out with the right message or offer
directed at the correct target market. The right message and the
received by your target market will naturally increase your response
rates.
OVER 90% THEREFORE 100%
It is well known that over 90% of all people looking at real
estate go to the internet to search for property. It therefore stands to
reason then that literally 100% of all of your marketing and
prospecting efforts should have an element of directing traffic to one
of your websites. There just happens to be a right way and a wrong way,
the right way is to have websites that are designed to appeal to the
different types of buyers and sellers and the unique stages they are at
in during the buying and selling cycle.